What we do

We provide a clear and consistent conceptual structure. Consistency, layout, relationships and navigability are important concepts of design. 

We attempt to do the most with the least amount of cues and visual elements. The major major points to be considered are: simplicity, clarity, distinctiveness, and emphasis.

Simplicity: only the elements that are most important for communication.
Clarity: all components should be designed so their meaning is not ambiguous.
Distinctiveness: the important properties of the necessary elements should be distinguishable.
Emphasis: the most important elements should be easily perceived.

We strive to keep in balance legibility, readability, typography, symbolism, multiple views, and colour or texture in order to communicate successfully.

Some of our work is shown below. However, for a chat regarding a specific project or requirement, don't hesitate to give us a shout.